Leading online retailer Jumia Kenya, has announced a free, 3-month guarantee on products bought on its platform that are worth Sh. 1,500 and above.

The Jumia Kenya guarantee program is now expected to enhance customer confidence in online shopping, the company will take direct responsibility for any unsatisfactory products, and offer customers an immediate replacement or refund.

“The Jumia Kenya Guarantee is a strong signal of our confidence in the quality of products sold on our platform. Customers will benefit from a free 3 month guarantee on the vast majority of products, in addition to existing warranties offered by manufacturers,” says Jumia MD Sam Chappatte.

The Guarantee will cover products with Manufacturing Defects, Dead on Arrival, Counterfeit or Wrong Items delivered. It however excludes Consumer Goods, Beauty & Fashion items and low cost items below Sh. 1,500.

This will ensure comprehensive customer protection for products purchased on Jumia. When buying from most offline retailers, customers are redirected to the manufacturer’s service center for after sale service; a process which is tedious and time consuming for customers.

With the Jumia Guarantee, Jumia collects the item, does a quality check and makes an immediate decision.

Additionally, Jumia will continue to offer a free 7-day return policy, allowing customers to return products to Jumia.

Chappatte further attributed the move to an ongoing campaign to improve trust in online shopping, which is supporting the rapid growth of the ecommerce industry in Kenya, currently valued at Sh.4.3 billion.

While Jumia Guarantee will be free to customers and benefits vendors on the platform, selling conditions are expected to get stricter. Vendors will increasingly be barred or fined if they sell sub-standard products on the platform

The announcement comes ahead of the “Jumia Anniversary” campaign celebrating 6 years of operations. The campaign will feature over 1.5 million deals for customers at up to 60 per cent off from July 16th to 29th July.